Scott Marticke

Founder and principal Scott Marticke is a proven business development and marketing/advertising strategy professional, with over 27 years of agency and consulting experience. His successful track record includes engagements with major public relations firms, advertising, interactive and marketing agencies, manufacturing and service companies. Scott has assembled a network of likeminded professionals, whose goals are to provide expert communications and marketing services at a fraction of the cost of traditional organizations.

Scott has been responsible for generating over $250 million in new business for advertising agencies and communications firms. Here are some examples:

• Exceeded Ketchum ‘s PR new business revenue goal by 200%+ in 2007. 96% win rate in Q1 2008.
• Specialized in the development change management implementation communications.
• Worked with energy and environmentally focused companies and institutions including BP, Florida Power & Light, The City of Atlanta and others in the creation and implementation of strategic communications.
• Ran Grey Global Atlanta’s business development and strategy groups as a consultant and won a variety of new business assignments.
• Developed synergistic advertising and media properties including “The Car Channel” cable proposal.
• Ran the successful pitch for the $75 million (per annum) Southeast Toyota Distributor (SET) business resulting in a win for WestWayne Inc. against Saatchi and Saatchi, Grey Advertising among others.
• Founder and principal of Titan Advertising Group. Clients included Dollar/Thrifty, Fris Vodka, Edencare Communities, The University Network.
• Consultant to media companies and media organizations including Cox Enterprises and the Post Newsweek Group. Developed successful partnership between manufacturers, retailers, media properties and service companies.

Scott started his advertising career in New York and after a brief stint as a writer and artist he joined Levine Huntley Schmidt and Beaver as an account supervisor on the Subaru business. Levine Huntley was, at the time, one of the premier creative shops in the US. Scott spent seven years at Levine, moving to Chiat Day, another top creative agency in 1989 to run the Nissan account for the northeastern US. Chiat brought him to Atlanta where he continued his career and became a guest lecturer at (Yale professor) Jeffrey Sonnenfeld’s Executive Leadership Institute at Emory University. A five year stint at Young and Rubicam rounded out his big agency experience and Scott decided to give consulting a go, resulting in a $75 million win of the Southeast Toyota business for WestWayne.

Scott has held significant leadership roles on a number of premier advertising and marketing accounts including, Subaru of America, Nissan/Infiniti, NetBank, Bahamas Ministry of Tourism, Dollar/Thrifty, Lincoln/Mercury, Peru Travel and more…

Scott turned his attention to a newly formed partnership of advertising and PR professionals, the Titan Network, where he became managing partner for Titan Advertising. While consulting for various Atlanta, US and international companies, he was given the position of Business and Strategic Development Director at Grey Global Atlanta’s office. Accepting the challenge to revitalize business development for Ketchum’s Atlanta and Dallas offices, Scott exceeded the revenue goals by over 200%, with a 66 % win rate in ’07. Scott continues to work with agencies, clients and organizations, large and small, bringing practical, tangible counsel that resulting in revenue generation and client retention.

Scott is married to Adele and they have two children, Emma, a freshman at the University of Georgia and Samuel, a seventh grader at Hightower Middle School. They reside in Roswell, Georgia.

Marticke Associates, LLC
4642 Clary Lakes Drive
Roswell, GA 30075
678-428-2677
marticke@comcast.net